Film target audience examples

Examples of target audience male female i am 17 i am in my last year at college i have a part time job at sainsburys i like to go to the cinema to watch horrors or thrillers with friends in my spare time i enjoy fixing motorbikes and have one myself i am 18 years old i go to college my favourite thing to do is go out with my friends. Aug 25, 2017 a target audience is a group identified as the focus for communications, media, entertainment, information or advertising. For example, a beverage company with a high market share may create ads that simply convey a positive feeling that is likely to have broad appeal. Weve seen in the past, for example, that some organizations dont make an effort to target a defined demographic.

How to uncover the proper target audience for your film medium. Audience participation is commonly found in performances which break the fourth wall. These films such as the new james bond, the latest disney family feature and. Browse essays about target audience and find inspiration. Communications, media and entertainment with a large budget may target as broad an audience as possible. What is a target audience and what are the types onaudience. How to define a target audience for your marketing plans. It is important to be able to read or understand a target audience, and to understand if a media product has succeeded or not in getting across to its target audience. Target market examples as you can probably imagine, target markets for some items and products are relatively easy to identify. Finding your audience is the first step on the long road of your films distribution campaign. This theory suggests that the audience is powerless towards resisting the impact of the message which, in. This theory also suggests that a media text has only one message which the audience must pick up. Why does my target audience enjoy watching drama films. For example, if your target audience is your current boss, the sales team leader.

Jul 31, 2019 for example, if your target audience is your current boss, the sales team leader. Demographics such as a film intended to appeal to a particular age group. In some cases, the target audience becomes very narrowfocused. For example, a target market could be everyone but advertising.

How to create a target marketing strategy with examples attract your target audience in 2019. Most filmmakers fail to consider their target audience. Knowing how to find your target audience gives you power. Defining your target audience allows you to efficiently market to the people you know you can impact. Example an insurance company has a target market of all drivers with a reasonable risk rating in the 12 states in which it operates.

Its a tool writers use to sell ideas, and plot their course. The fact that a certain type of audience tends not to attend foreign language films for example and conform to type could be seen as an immense marketing challenge. Nov 30, 2019 other examples of target audiences include single men in their 20s, tweens, working mothers, retired seniors, and dog owners. Films cater for this target audience by mainly using males as their main characters. Selecting the right audience and understanding what makes them ticks them. Burberry target audience burberry target audience is designed for both sexes however it is dominated by the female target audience who have a high disposable income. In creating a rhetorical text, a rhetor imagines is the target audience, a group of individuals that will be addressed, persuaded, or affected by the speech or rhetorical text. There is absolutely no reason why any audience segment should not enjoy any film. For instance, if the product is a pricey italian mens business suit appropriate for upandcoming wall streeters, then the market audience is single men in. The industry giants dominate the market because they succeed in serving the right product and service to the right person. The age that action films target is approximately 1540. The knowledge, expectations and experience of your audience will inform every stage of the planning and production of your media product. Different films have different target audiences, however to make a film sell successfully the film makers must be aware of the target audience and must aim to make a film that would please them.

This means men, women, teens, tweens, children, puppies and space aliens could all benefit from your movie. Age, location, occupation and hobbies are a few of the demographics that make up target markets. On the other hand, if you aim for a target market, you can reach potential buyers by customizing your marketing message and. When an item is appropriate for more than one target audience, use the code for the primary target audience. Drama films and drama hybrids especially the actiondrama hybrid have increasingly become more popular in the general publics eye as well. The types of target audience by this point, you know the overarching target audience definition. When defining and targeting an audience, demographics will only get you so far. All films have a target audience they are trying to aim there film at, the company will aim there film at a certain type of people northern realism in england will be aimed at people in the north of england or a certain age category etc. Maybe youre a hair salon marketing yourself to middleaged men. We are going to pinpoint the demographics, interests and environment where they most likely to view your film. Target audience analysis involves describing your audience in terms of a variety of demographics, including age and gender, as well as income, education, and location, or psychographics like interests and opinions. Its not helpful to write that your intended audience will be adults or teenagers.

Learn target audience with free interactive flashcards. And unlike the major movie studios, you do not have the marketing budget. Makeup companies market nearly exclusively to women, companies that sell construction tools or automobile parts market nearly exclusively to men, cigarette companies used to market specifically to teenagers so that. Now, you need to figure out who your target audience is, by looking at the characteristics you can use to separate one customer from another. Audience expectations and target audience a2 media studies. Knowing your audience is important for running a successful business. Coraline and target audience research coraline is an animated film directed by henry selik. A group of people to whom you want to sell something. The first step in defining your target audience is to put yourself in your customers shoes. We believe our film idea will have all of these points and therefore our main target audience will be females 1630. It is rated pg for thematic elements, scary images, some language and suggestive humor.

A target audience is a group identified as the focus for communications, media, entertainment, information or advertising. Maybe youre a hair salon marketing yourself to middleaged men who like sports, or maybe youre a restaurant. The film industry has power yet it needs to listen and to respond to audiences. Coraline and target audience research stop motion animation. Films based on literary works or specific aspects of social history or parts of the country are often well received by local audiences who prefer cinemas with comfort, character and the opportunity to have a coffee or a bar drink. Jun 12, 2019 in fact, most film distribution deals suck. Target audience definition and meaning collins english. When an item is appropriate for more than one target.

Aug 24, 2017 example an insurance company has a target market of all drivers with a reasonable risk rating in the 12 states in which it operates. Dan brown, head of targets research operation eyeball, notes. Trying to sell a hamburger to vegetarians will only lead to wastage of time, effort, and money and a poor brand image. When youre defining the audience for your media product, avoid generalisations.

A target audience is generally associated with a businesss marketing message, which highlights advantages and benefits of a businesss product or service. Other terms used to describe this group are target market and target customer. An ideal audience is a rhetors imagined, intended audience. For example, 35% of respondents have arranged to go to the cinema on facebook.

There is a lot of attributes that can be used in finding the right audience. In other words, it is important for a writer to know who will be reading his or her writing. Mar 29, 2019 a target audience is a group identified as the focus for communications, media, entertainment, information or advertising. A target audience is the person or group of people a piece of writing is intended to reach. A target market is a group of people to whom you want to aim to sell. Intention and audience vce media, victorian curriculum. The company breaks this target market into four target audiences with different advertising for new drivers, families, corporate customers and drivers over 55. Choose from 242 different sets of target audience flashcards on quizlet. One of the first places to find your audience is the local newsstand. This is also true of judgements we make about tv and film characters, and. Lets take a closer look at audiences what types of target groups can be distinguished. The most essential part of a film is knowing who your audience is going to be and you need to market to them from day 1 of preproduction. The intellectual level of the audience for which the item is intended.

Here are three steps to take that will help you define your target audience. Mar 15, 2011 all films have a target audience they are trying to aim there film at, the company will aim there film at a certain type of people northern realism in england will be aimed at people in the north of england or a certain age category etc. How to write a treatment with film treatment examples. If there isnt an audience for a media text then it wont be. Decisionmaking and lifestyle changes can also affect how your marketing project plan can be perceived. A well defined target audience can be used to tailor messages to your audience and to find avenues where they can be reached. Target audience gcse media studies revision bbc bitesize. Find an audience for your film in 5 simple steps no film school. A few of these include the activities of your target audience as well as the shifts in their purchasing and buying attitudes. Depending on your goals, you can use the target audience template in a variety of ways. In other words, its important for a writer to know who will be reading his or her writing. May 02, 2016 knowing how to find your target audience gives you power. Other examples of target audiences include single men in their 20s, tweens, working mothers, retired seniors, and dog owners.

On the other hand, if you aim for a target market, you can reach potential buyers by customizing your marketing message and placing it in media outlets your ideal. So, in todays mediasaturated landscape the biggest challenge for new and old filmmakers is to sell a great documentary film idea to funders, organizations, executive producers, film production companies, nonprofit businesses, distributors, etc. Examples of a target audience are company employees, society as a whole, media officials, or a variety of other groups tambien, e. Thats all good information to have, but it applies to too broad of a cohort. The media industry is highly competitive and all media texts. It is a controversial film that has been described as a horror film for children, although it has a pg rating. Learn by example and become a better writer with kibins suite of essay help services. Audience definition in the cambridge english dictionary.

Defining your target audience by age or gender is extremely broad. The most essential part of a film is knowing who your audience is going to be and you need to. Drama films and drama hybrids especially the actiondrama hybrid have increasingly become more popular in the general publics eye as well as becoming commercially successful. We saw lots of viewership on laptops, that was the first new screen after tv for people to consume film, thats the. And before you get into the mechanics of growing your audience you need to take time to find your target audience even before you write your screenplay. Here are some examples of business ideas paired with a potential target audience. If the record has both reading grade and interest age information in field 521, code audn for the interest age. It suggests that a media text can inject or fire ideas, values and attitudes into a passive audience, who might then act upon them.

If you try to sell products to everybody, you can waste money on advertising to people who arent interested. Jan 20, 2012 why does my target audience enjoy watching drama films. Star wars is a great example of the encompassing target audience since young and old wait in the endless lines to get tickets for the new. It is unusual for an action film to use a female lead role, but when they do it is to combat the stereotype of females being weaker than males. They will most likely either be single and going to view the film with girl friends, or in a relationship and bringing their partner along in order to share an emotional experience. Film poster analyse 2 film posters ideally that are of the same genre. Oct 30, 2014 examples of target audience male female i am 17 i am in my last year at college i have a part time job at sainsburys i like to go to the cinema to watch horrors or thrillers with friends in my spare time i enjoy fixing motorbikes and have one myself i am 18 years old i go to college my favourite thing to do is go out with my friends. Moviegoers in the target group were 9 times more likely to watch the. Or worse, many filmmakers will tell you that everyone is their audience. Simply put, your target audience is the group of people youre making your products and services for.

An without a marketing budget to reach a global audience, you must focus on finding your niche audience. How to uncover the proper target audience for your film. Examples include the traditional british pantomimes, standup comedy, and creative stage shows such as blue man group audience participation can be uncomfortable for certain people, but is growing and evolving as a new tool of brand activation and brand engagement. Examples of target audience male female i am 17 i am in my last year at college i have a part time job at sainsburys i like to go to the cinema to watch horrors or thrillers with friends in my spare time i enjoy fixing motorbikes and have one myself i am 18 years old i go to college my favourite thing to do is go out with my friends and family. Now we know what the target audience is and how it can help marketers achieve better results. If there are print magazines devoted to your movie subject, then those subscribers are part of your target audience. The brand has their own childrenswear range which can appeal to parents but are likely to be people from wealthy backgrounds. Specifying a target market for your business is an essential step to remain viable. An analysis of the target audience for the popular science magazine and the advertisement for the male population.